A: Because if you are not taking an interest in social media, it doesn’t mean that it is also not taking an interest in you. Customers leave reviews about products and services, complaining, asking questions and appreciating. You might ignore it but your clients whether new or old will see it. Research shows that 80% of people Google different companies for the product categories, services and going on offers & discounts before buying or avail them. Social media is a perfect platform where you can target your audience. It creates trust and loyalty. It helps word-of-mouth marketing. Nowadays mostly People don’t snoop to companies, people listen to their networks, so when they see a friend on Facebook “liking” any business page, they are more persuaded to believe that they really sell good products.